The demand for printing luxury box gifts tends to rise during significant occasions such as Christmas, Mid-Autumn Festival, or Lunar New Year. Each gift not only represents the thoughtfulness of the giver but also strengthens the bond with the receiver.
Nowadays, businesses carefully select their luxury packaging boxes as a way to express sincere gratitude to partners and clients. However, to ensure the best quality in printing, there are several common mistakes to avoid.
Choosing an inappropriate box style
This is a frequent error when companies order custom luxury boxes. Often, businesses focus on the durability of the box by selecting a high paper weight but fail to consider how it matches the box size. This can result in a box that lacks elegance, with edges that do not appear smooth if the paper weight is too large for the box size. On the other hand, using paper that is too thin for the box size results in a flimsy, less durable package.
Typically, the paper weight for luxury rigid boxes ranges from 210gsm to 300gsm, selected based on:
- Box size
- Gift weight
- Gift value
Choosing the appropriate paper weight not only impacts the aesthetics but also directly affects the quality and cost of the gift. To ensure the right choice, it is advisable to provide details about the gift to your packaging manufacturer for professional consultation.
Incorrect choice of printing paper
In order to optimize costs, luxury gift boxes often utilize thick cardboard on the inside. Therefore, the box structure usually consists of two layers:
- A thick cardboard layer inside.
- An outer layer for printing.
The inner layer is influenced by the paper weight mentioned earlier, while the outer layer plays a crucial role in printing quality and the design of the box. This outer material significantly affects the aesthetics and overall sophistication of the gift box.
Popular materials for outer wrapping include: Duplex, Bristol, Ivory, and Art Paper. Among them, Art Paper is the most expensive and is used more frequently for high-end luxury rigid boxes. Duplex, Bristol, and Ivory papers are more affordable options, suitable for large-scale gift box orders used in corporate events, holidays, or partner appreciation.
Mismatched box and gift value
The third mistake is choosing a box that does not align with the value of the gift. Some companies may invest heavily in the gift itself but overlook the packaging, using a cheap or basic box. This can make the gift appear less thoughtful and unprofessional.
Conversely, others may focus too much on extravagant packaging for a gift of relatively low value, leading to negative impressions from partners or clients upon opening the box.
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Inadequate interior design
The interior design of the luxury box gifts is just as important as the exterior. It ensures that the gift is secured properly inside the box and reflects the company’s thoughtfulness and attention to detail.
The interior layout should be tailored to the specific gift. For the best results, it is recommended to bring the gift to the packaging company for advice on an appropriate interior design.
Not only the exterior, but the interior of the gift box should also be carefully and thoughtfully designed to enhance the customer experience.
Overlooking brand representation
In the pursuit of creating visually appealing luxury packaging boxes, businesses may neglect the deeper purpose of the gift box—representing the brand. A luxury gift box is a powerful tool for brand identity. Key brand information should be clear, concise, and easily recognizable. Color plays a crucial role here and should be utilized effectively. A professional printing company can help design the right color scheme for the packaging.
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Failing to consider quantity when ordering
Many companies fail to calculate the correct number of gift boxes needed, which can either result in wasted resources or poor gift presentation due to an insufficient quantity.
Luxury packaging is often used for corporate gifts during special occasions, events, and holidays. It is best to calculate the quantity of gifts and order an appropriate number of boxes with a small margin for extra items.
Choosing the wrong packaging company
The market offers a wide range of packaging services, but the quality of products and services varies due to differences in technical skills, experience, and equipment. Some companies may make the mistake of selecting an inexperienced or overpriced service, leading to unsatisfactory results.
There are several ways to find a reputable printing company:
- Recommendations from friends, family, or business partners.
- Online research through Google or social media.
- Reviews in industry forums or groups.
- Examining previous projects completed by the company.
A trustworthy printing company typically demonstrates:
- A clear and transparent working process.
- Professionalism in client interactions.
- Well-equipped facilities and a skilled workforce.
By avoiding these seven common mistakes, businesses can improve the quality of their luxury box gifts. If you need expert consultation, feel free to contact us for unique, professional packaging that leaves a lasting impression.
KHANG THANH – HOUSE OF PACKAGING
Tel: (+84) 77 8878 222
Email: info@khangthanh.com