Perfume packaging boxes are an important factor that helps build and enhance brand value. An exquisite design, high-quality materials and perfect details will bring a luxurious feel to the product.
This article will provide tips to create classy perfume packaging boxes and attract customers.
Determine intended use
Packaging boxes are not only a protective cover for the product but also play an essential role in conveying brand messages and values to customers. Therefore, based on your purpose, choose the most suitable fragrance packaging.
Perfume gift box for presents
Perfume packaging boxes used as gifts must have a sophisticated, luxurious, and beautiful design. Therefore, details such as bows, ribbons, patterns, or high-quality materials will help the box become more impressive.
Through perfume box, you can choose products that suit the gender, age, and interests of the recipient, and making your experience memorable.
>>> Luxury boxes enhance gift experience
Luxury perfume box packaging for display
For displaying purposes, perfume boxes packaging must have the brand’s typical image design and colors. By this way, customers will quickly identify the brand thanks to the perfume packaging boxes and attract attention from afar.
In addition, you can customize printed perfume boxes with transparent windows to help customers see the product inside.
For giving small sample
For fragrance brands, giving away trial is essential to introduce new products and stimulate customers’ shopping needs.
To serve this purpose, perfume packaging boxes for trial products should have a compact design to fit mini fragrances and be convenient to attach as gifts when purchasing full-size products.
However, the box design still needs to maintain the brand style. To optimize production costs, consider using environmentally friendly and affordable paper materials such as Kraft, Testliner, Duplex, and Ivory.
Perfume box packaging for promotional
The design must be impressive, creative, and transparent when producing perfume boxes packaging for marketing purposes.
Use modern Offset printing techniques on high-end materials to ensure sharp and realistic images. Besides, applying unique details on the surface will help your packaging box stand out and attract customers’ attention.
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Customize the shape and size of perfume boxes
After determining the purpose, you must focus on the dimension of perfume box packaging. A unique, creative design will help your product stand out among hundreds of other products on the shelf.
Traditional rectangular and square folding perfume boxes
Traditional custom perfume box shapes, such as square, rectangular, or round boxes, are still popular due to their familiarity and ease of production.
In addition, this type of perfume box packaging is suitable for most perfume shapes and capacities, for example:
- Square box size: S – 5.5 x 5.5 x 5.5 cm; M – 10 x 10 x 10 cm; L 13 x 13 x 13 cm
- Rectangular perfume box: S – 5 x 16 x 11.3 cm; M – 15 x 5.5 x 5.5 cm; L – 6.5 x 35.1 x 22.3 cm
- Size of round perfume box (diameter x height): 9.9 x 7 cm; 8.5 x 10 cm; 6.5 x 13 cm
Custom perfume box
To increase the unique appeal of perfume box packaging, brands can customize the size and shape as required. Designs can be heart-shaped, diamond-shaped, or any complex, attractive styles.
However, producing custom perfume box of this type often requires high techniques and costs. Therefore, you should choose an experienced OEM/ODM packaging manufacturer to handle your needs and provide optimized solutions.
Choose the right material
The material of the perfume packaging box affects not only the aesthetics but also determines the durability and feel of the product when holding in hand.
Below are some popular materials used to produce large quantities of perfume boxes, meeting the criteria of cost savings and high-quality:
- Duplex, Ivory, or Bristol paper: This is the preferred material used when printing cosmetic boxes because of its ability to adhere well to ink, show sophisticated prints, and be affordable.
- Kraft paper, Testliner: Perfume packaging boxes will have an environmentally friendly feel when using this material. In addition, the image printed on this paper will create a realistic feel.
- High-quality art paper: This is a high-cost paper material, so it is suitable for brands aiming for luxury and investing in high-end perfume box packaging.
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Add details to complete the perfume box packaging
Small but delicate details will help your perfume packaging boxes become more perfect and attractive. Some suggestions are below:
- Combining ribbons and bows from silk, satin, or organza helps the packaging become more charming and feminine
- Decorative paper accessories, such as brand name hangtags or cards with greetings, make the box more special and bring a neat feeling
- Use a shaped tray to fix the perfume firmly
- Combine surface printing effects to increase visual and attraction, such as laminating, hot foil stamping, glitter coating
Suggested perfume box models that are highly ordered
Khang Thanh introduced popular perfume packaging box models for mass production because they are convenient, highly customizable, and suitable for various perfume designs on the market.
Premium drawer perfume boxes
This box design helps users easily take and preserve perfume in the most ideal conditions. The perfume box is surrounded by an entire lid that covers the tray. Besides, the pull-out box for perfume should be combined with a shaped tray to reinforce the product firmly.
Fragrance packaging for women
Perfume gift box packaging for women will have a delicate, graceful design and express femininity. Therefore, gentle colors like pink, white, or pastel combined with floral motifs are suitable.
In addition, perfume packaging boxes need to be the appropriate size and easy to hold so that women feel comfortable when receiving and are satisfied with the experience.
Custom perfume packaging with transparent window
This type of fragrance box will have a transparent window made of mica or plastic, helping customers quickly see the product inside. Therefore, this design is suitable for displaying products on store shelves.
To attract customers, you can print logos, patterns, or images using the shiny and bright metallic foil stamping method.
>>> The custom gift box – Special packaging type
Magnetic custom printed perfume packaging
Magnetic perfume boxes are a convenient choice with lids that close easily and securely. The hidden magnet design makes the perfume packaging more delicate, sturdy, and heavy in the hand, providing a premium experience.
Perfume boxes with lid
Last but not least is the traditional perfume boxes with lids. These boxes have the advantage of preserving perfume from light and temperature, helping the product stay stable.
Besides, the lid printed with brand information is an essential key to this type perfume packaging. In other words, the lid will be the highlight, the place to convey information and attract customers’ attention. Therefore, invest in modern printing techniques such as Offset, Flexo, or Gravure printing to produce sharp, sophisticated prints when producing 2-piece perfume boxes.
Customizing and designing unique perfume packaging boxes is an effective business and promotion strategy. Therefore, investing in packaging box design is investing in the long-term success of the brand.
Contact Khang Thanh for quoting and consulting:
KHANG THANH – HOUSE OF PACKAGING
Tel: +84 (0) 77 8878 222
Email: info@khangthanh.com